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SynerJACK is about culture. And what could be more cultured than that uniquely American of art forms - TV and radio commercials?
When I was living in Atlanta, tooling around town listening to WSB radio, I heard what was to me the funniest and one of most memorable and effective commercials, probably in the history of advertising. I only heard it a couple of times, and seriously thought about calling the radio station and requesting it.
Life moved on, and I moved out. I never heard the commercial again, but thanks to the wonders of the Internet and search engines, after 12 years, I have actually found it.
There were actually two spots, both done by the extraordinary Steve Morris and written by April Winchell, the “21st Funniest Person in Los Angeles.” Lo and behold, apparently I wasn’t the only one who thought about calling in and requesting the commercial - a pitch for Ortho’s brand of fire ant killer. It also won a bucketload of advertising awards. I still crack up whenever I hear it.
Here’s the one I heard back then:
I never heard this one on the air, but it’s just as funny.
In the name of equal time for TV, I don’t know if this is the absolute funniest, but it is my favorite in the seven-year string of commercials that Dale Jarrett did for UPS. It was an ongoing series in which UPS tried, and eventually succeeded in getting Dale to race the UPS truck. “We want to race the truck,” they would exclaim. “People love the truck.”
This one involves a kid in the mall with a pure North Carolina accent. It was from the second season in the series, I think (2001). Enjoy!
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How about you? What are your favorites in TV, radio, or print?
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